Hate your smile? Can’t use whitening products due to sensitive teeth? Read on

Dear Readers,
Do you look at your pics on FB  and wonder if an Instagram filter can brighten your smile? Do you shy away from whitening products like strips or toothpastes because their harsh chemical will further weaken your enamel and make your sensitive teeth hurt?
My teeth are sensitive on and off, sometimes they are fine, but at others they get very sensitive and I start using Sensodyne again. Although I’d love to whiten my teeth using whitening strips I know my enamel is not strong, it would hurt too much, take a long time sitting there waiting or it to painfully lift the stains from my teeth and damage  my tooth enamel in the process.. 

I found out that I am not alone in my teeth troubles…

What the market research shows/ what you say?

  • 83% of people in Saudi Arabia have sensitiveteeth
o   Of which, it impacts 65% of people’s eating habits and diet (read avoiding ice cream or sweets or coffee till it cools  down a bit)
o   36% claim it impacts their happiness
o   24% say it impacts their lifestyle in general
  • Men are more likely to untagthemselves from a photograph on Facebook due to not liking how their teeth look
  •  79% of people in KSA are worried at some level about how their teeth look
  • Nearly 40% don’t smile or show their teeth when taking photographs


  • 66% of people would like whiterteeth and are actively looking for a solution
  • 60% of people feel guilty about not doing enough for their teeth
  • 55% of people worry about how abrasive whitening products can be on their teeth
  • Nearly 40% of people spend less than three minutes on their daily grooming routine
  •  64% of people want to have healthy white teeth to boost their confidence, whilst
  •  41% also cited the desire to look professional

   So I am very excited to finally have a solution to our teeth problems in Sensodyne’s newest and first whitening toothpaste for sensitive teeth Sensodyne TRUE WHITE!

Sensodyne True White Toothpaste
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What’s new?

  • First whitening toothpaste for sensitive teeth endorsed by dentists
  • 10x less abrasive than many everyday whitening toothpastes
  • Breakthrough in whitening for sensitive teeth

What it claims to do?

  • Sensitivity relief in an ultra-low abrasion formulation
  • Specialist whitening for sensitive teeth 
  • Clinically proven to be as gentle on dentine as brushing with water
  •  More than 10x less abrasive than most whitening toothpastes
  • With twice daily brushing, leaves aprotective shield to help prevent new stains forming
  • True innovation – sensitivity relief and whiter teeth, with ultra-low abrasion 


     What the experts say?

    Dr Aziz a reknowned dentist says:

    “In my opinion, this is the right choice for patients suffering from Sensitivity who also want to whiten their teeth.”
    برأيي، استخدام معجون الأسنان الحسّاسة ترو وايت أكثر لطفاً وأماناً للمرضى الذين يعانون من حساسية الأسنان وفي الوقت نفسه، يريدون تبييض أسنانهم.  


    For more information about Sensodyne True White be sure to check out the Sensodyne Youtube and Facebook page.

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