ICONIC SS15 Collection: Press Day at Park Hyatt Jeddah

Amazing views from the Sohba Ballroom at Park Hyatt, Jeddah

Dear Fashionistas,
Last Thursday I was invited to attend a private preview of ICONIC Spring Summer 2015 Collection at the Sohba Ballroom in Park Hyatt Jeddah. Read on as I reveal the great fashion finds the collection has in store for you..

Nautical theme- love the white embroidered dress with crochet lace

The theme was nautical featuring  stripes ans  key pieces in red, white  and blue. There were also sporty influences with many pieces featuring jersey material, numbers or a more playful cut. I could easily see myself lounging at a resort in one of their embroidered summer dresses with crochet lace detailing, as it has such  a light and airy feel to it.

Lemon yellow and sky blue were the rage

Emphasis was placed on simple elegant cuts, with carefully crafted detailing to add embellishment, I love this embroidered jacket as it can easily be used to dress up other more casual pieces in the collection.

Bite Me!

Edgy statement T-shirst like the ones above are the current trend, and I expect these will sell out fast.

Ice cream candy colours a nod to the 1960s

Cooling sorbet colours for summer in simple cuts rounded off the collection making it a sure-fire hit among the fashionistas on a budget, who are keen to emulate the colour and design en vogue in the fashion weeks in Paris, Milan and New York.

A jumpsuit for spring

Where would spring/summer be without flowers- the SS15 collection has very pretty feminine pieces in full bloom.

Statement necklaces, animal print accessories are here to stay for SS15.

ICONIC SS15 has animal prints handbags and shoes as seen on catwalks worldwide

Peach and mint green statement necklace- beautiful  colours for this season

I liked these pastel coloured line shirts as part of the men’s collection perfect for the Saudi Summer which seems set on making an early entry this year in Jeddah.

Pastel coloured linen shirt perfect for the boys in summer

Finally, a big thank you to the ICONIC team that made this fabulous fashion event possible.

From right to left: Sarfaraz, Rushdee, Ola, Rohit, Tushar, Aly, Abdul Mateen

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